This iconic brand from New Orleans needed a visual identity that embodied its promise to hot sauce connoisseurs. Unlike sauces that are just hot for the sake of hot, we wanted to communicate that Crystal is way more eclectic and complex, and brings a little fun and whimsey to the table – much like the city it comes from.
How New Orleans Does Flavor
"How New Orleans Does Flavor" was visually communicated to locals and guests alike in tv, airports, outdoor, digital, social media, and more.
