Their neighboring competition had the same beautiful beaches, but Okaloosa County had a more vibrant, dynamic, and unpretentious experience to offer. With a product that lends itself to social sharing, we gave people the forums.
let's go #Emeraldcoasting
First we researched travel-planning websites, and built our own to help visitors plan their trip to the Emerald coast. We constructed a social media campaign around the hashtag #EmeraldCoasting to showcase exactly what that means, and to create a call to adventure for groups planning vacations. With the support of print and tv, the effort blew our goals out of the water.
