The task was to build a brand, content hub and a community that serves forward-thinking association executives, with the vision of helping their associations thrive in an ever-changing technological world by disrupting the status quo. The project began with research and positioning; continued through visual identity, content strategy, UX/UI and website build; and continues to evolve and grow as a hub for thought leaders, a community and a movement.
The brand's "Painted Picture," a internal, motivational printed piece:
